Zamboanga, la mesa ya listo! 

The table is set for something special as a feast of firsts arrives at SM City Zamboanga. 

Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.

At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you.

Opening Bites: A Taste Of What’s To Come

The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table.

The Matcha Tokyo 

As an opening note to the city’s evolving palate, The Matcha Tokyo at the third level introduces authentic Japanese matcha, bringing ceremonial-grade blends and mindful cafe rituals that hint at a more refined, global taste experience ahead.

Nanyang 

Offering a glimpse into richer regional flavors, Nanyang, located at the lower ground level, brings the comforting classics of Singaporean and Malaysian cuisine with its kaya toasts and kopi, marking the beginning of a broader Southeast Asian dining presence in the city.

The First Plate: For Your Starters

Once the table begins to fill, the starters follow close behind. These dishes bring the first bold bites of the feast, warming up the appetite before your main spread arrives.

Tonala 

Kicking off the spread with vibrant Mexican flavors, Tonala located at the third level, brings bold, spice-forward dishes. It introduces a lively cuisine that adds depth and variety to the city’s ever-growing food scene.

Bambas by Chef Mick 

Bringing a bold fusion of Asian flavors, Bambas by Chef Mick, located at the Second Level, Food Court, introduces thoughtfully crafted dishes shaped by global influences. 

With its creative approach and distinct flavor profile, it offers a refined and memorable start that hints at the evolving dining scene taking shape in the city.

Brique Modern Kitchen 

Blending contemporary techniques with familiar favorites, Brique Modern Kitchen located at the upper ground level delivers versatile, modern dishes that bridge comfort and sophistication, setting the stage for the city’s new dynamic culinary landscape. 

The Main Spread: Serving Your Mains

The feast is now in full swing as the main spread arrives with big plates and even bigger flavors. Bringing globally loved comfort dishes, these spots serve hearty mains made to be shared and enjoyed together.

Botejyu 

Serving up authentic Japanese comfort food, Botejyu located at the lower ground level brings its Osaka roots to the city with its signature okonomiyaki, ramen, and donburi that introduce a deeper, more traditional take on Japanese cuisine to Zamboanga.

Ettas Cucina + Bar

Bringing a more refined yet social dining experience to the city, Ettas Cucina + Bar located at the upper ground level serves up Italian-inspired dishes alongside its curated bar offering that creates a space for elevated mains and good company to come together.

Palm Grill by Chef Miggy 

Rooted in family recipes and Southern Mindanao heritage, the soon-to-open Palm Grill located on the third level, brings deeply authentic flavors shaped by the home-cooked dishes of Chef Miggy’s upbringing. 

Led by the first Mindanaoan chef to earn Michelin recognition, it offers a meaningful and elevated take on regional cuisine, bringing Zamboanga’s rich culinary identity to the forefront of the table.

Sweet Endings: A Room For More

No feast is complete without something sweet, and at SM City Zamboanga, even the final course is just the beginning. 

Soon-to-open dining spots will bring even more to the table, from Maurizious Gelato’s rich, handcrafted flavors to new experiences like Yappari Steak and Tong Yang, bringing even more dishes to enjoy together.

Let your next great bite be the perfect excuse to call people up and gather, only here at your most-loved mall, SM Supermalls. Where every feast is All For You.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

 

More brands, more firsts, more reasons to be at SM Megamall

MANILA, Philippines, 2 March 2026 - 2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro.

Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place.

“As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said.

Coming Soon: First-in-PH Brands You’ll Want to Line Up For

Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall.

From South Korea, Super Matcha (Ground Level, Mega Fashion Hall) is set to open in March 2026, introducing its cult-favorite premium, sugar-free matcha blends. Known for its clean flavors and minimalist aesthetic, it’s the go-to for Seoul’s wellness-loving crowd.

Also arriving in March is Mo-Mo Paradise (3rd Level, Mega Fashion Hall), the gold standard for shabu-shabu and sukiyaki. With its signature broths and expertly sliced meats, it promises an authentic Japanese hotpot experience perfect for gatherings.

In May 2026, Hong Kong’s famous Cheung Hing Kee (Ground Level, Mega A) will bring its legendary pan-fried buns to Manila—introducing food lovers to the art of Sheng Jian Bao, known for its crispy bottoms and juicy fillings.

Now Open: Your Next Obsession Is Here

The global lineup doesn’t stop there. Several new brands have already opened their doors—drawing foodies, collectors, and style enthusiasts alike.

Korea’s leading salad brand Salady (Level 5, Mega Fashion Hall), has officially landed, serving its signature crunchy bowls and flavor-packed sauces that have dominated South Korea’s fast-casual scene.

Hong Kong’s iconic Mak's Noodle (Ground Level, Mega Fashion Hall) is now delighting diners with its world-famous wonton noodles—bringing comfort and heritage flavors to Ortigas.

Retail therapy is getting an upgrade too. Global collectible phenomenon POP MART and Malaysian fashion label Christy Ng, both located at Level 2, Mega Fashion Hall, have opened their first-in-the-Philippines stores—making SM Megamall a must-visit destination for collectors and style seekers.

In 2026, SM Megamall isn’t just adding stores. It’s curating experiences—bringing the world closer, one brand at a time, at your most-loved mall, SM Supermalls.

When you know it’s good, you know it’s good. And when it comes to food recommendations that just hit, SM is here to serve and deliver us the best of the best foodie experiences in the Metro.

Get ready to dine with your most-loved mall as we spotlight new dining destinations guaranteed to satisfy your cravings and get you saying, ‘Girl, we ate that!’

It’s giving OG eats from Japan

Nothing beats the real ones! So, when it comes to Japanese flavors, we crave nothing but authenticity.

Kaiju Ramen

Serving authentic Japanese ramen, the soon-to-open Kaiju Ramen offers broths and noodles that hit just right. Their tonkotsu and shoyu bowls? Absolutely ate. First in the PH, every bite is a moment of pure, slurp‑worthy satisfaction at Level 5, Mega Fashion Hall, SM Megamall.

Yappari

It’s giving classic. It’s giving rich. It’s giving TASTE! Known for its premium steak offerings, this new Japanese restaurant in Upper Ground, SM Southmall, turns every slice into a celebration.

Slayin’ the soft life, one sip at a time

Life’s solid when everything’s just chill, with vibes that leave you feeling happy, unbothered, and completely in your lane.

Super Matcha

For soft-life vibes, watch out for the first-in-PH Super Matcha, soon to open at Ground Level, Mega Fashion Hall-SM Megamall, and indulge in drinks that are as aesthetic as they are delicious. Enjoy matcha lattes, iced blends, and visuals that are giving 10s across the board.

These Crowd Flavorites are a SERVE

Eat it, eat it, eat it! Category is: global dining faves! We’re here to serve you meals perfect for your discerning taste.

PoBros

Here’s a bowl deserving of a star-studded applause: known for its loaded rice bowls, hearty portions, and bold flavor combos, PoBros at Level 2, SM Southmall, is sure to keep you coming back for that mouth-watering comfort.

Goobne

Here to serve Korean flavors with unclockable finesse, Goobne specializes in oven-roasted chicken with juicy, perfectly seasoned meat. Find your satisfying match at Upper Ground Floor, SM Southmall.

Ate and left no crumbs—LITERALLY! That’s just how good food in the Metro is when experienced with the best. From Japanese classics to global cuisines, SM Supermalls is your most loved mall for all things foodie. 

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

 

Life’s more fun when you have more access to discovering new things. From small errands to bigger adventures, you get to enjoy the best of living when you continue to expand the things you love!

SM Supermalls brings a new era of firsts to explore and discover, with exciting brands heading your way—now closer than ever, right here in Cebu. 

With SM Supermalls, you no longer have to travel across regions, because the best experiences are now within reach.

Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

● Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.

● Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.

● Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.

● Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.

● Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths. 

Indoor Sports & Japanese Favorite Meals at SM J Mall

The experience of Japan continues in Mandaue City, Cebu, with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area. 

Expect more fun soon with even more First in Cebu experiences: 

● Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite. 

● iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience. 

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

● Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.

● Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.

Expand your horizons here in Cebu—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. 

From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

 This month, Metro Cebu welcomes you with feel-good flavors, playful finds, and cozy new spots to enjoy. 

With the long weekends giving more time to unwind, it’s the perfect chance to explore something new—whether you’re craving a quick bite, refreshing your routine, or simply slowing down.

In this bold new era of SM Supermalls, evolving finds are waiting for you–where everything is thoughtfully chosen to match the way you live, from hanging out with friends to relaxing solo. 

From dining to lifestyle, these new experiences are here to make everyday moments in the spaces you already love even more special, because we truly got it all for you here at SM Supermalls.

Where Delight Awaits You in SM City Cebu

In the heart of the city, SM City Cebu keeps things exciting with spaces and experiences that feel fresh. 

It's expanded mix features curated brands, exceptional dining, and premium finds—all handpicked to fit the way you shop, connect, and relax. From carefully selected lifestyle picks to specially chosen finds, here are a few worth checking out to make your next visit even more memorable.

Smart Home Innovations

● Dyson - This first in Cebu is ready to turn your everyday chore into something you’ll actually look forward to! 

Step into a world of sleek design and smart technology here at SM City Cebu—where tasks, from cleaning to hairstyling, will feel less like a chore and more like a treat. 

From effortless hair styling to powerful home must-haves, we’re all about making your life smoother, smarter, and a little more stylish.

Italian Favorites

● Cibo - Craving the kind of comfort only a perfectly twirled forkful of pasta can give? 

We’ve got you. At Cibo in SM City Cebu, you’ll find Italian classics made the way they should be—fresh, flavorful, and timeless. 

From hearty pastas and wood-fired pizzas to refreshing salads and signature desserts, consider your taste buds officially on a holiday—no passport required!

Bookworm Picks

● Fully Booked x Kinokuniya - Open a new chapter at the Second Level of SM City Cebu with the first-ever Fully Booked x Kinokuniya in Cebu. 

Step into a world of stories and ideas—where Japanese-language titles, bestselling novels, and timeless classics meet creative journals, unique stationery, and lifestyle treasures. 

Every shelf invites you to discover something new, spark your imagination, and take inspiration home with you.

Your Gateway to the Unexpected at SM Seaside City Cebu

With its stunning seaside views, SM Seaside City Cebu sets the stage for experiences that feel a little out of the ordinary. 

From standout dining with breathtaking backdrops to unique stores and activities that will make your long weekend even more exciting, each stop is here to bring something unexpected to your day. 

Check out these picks worth discovering on your next day out.

Authentic Bites

● Co. Limited – Craving a little thrill on your plate? 

The wait is over—Co. Limited is bringing the vibrant flavors and energy of Thai street food to Cebu for the very first time. Opening September 30 at SM City Cebu, get ready to savor bold bites and an experience you won’t forget. 

With a fresh pairing of elevated touches, every bite is chosen to keep your taste buds on their toes from zesty salads to sizzling stir-fries! Peep this crave-worthy eat at the Upper Ground Level, Seaview Wing. 

Style Stop

● Issy – Effortless beauty makes its first mark in Cebu at the Second Level, Seaview Wing—bringing makeup and skincare essentials that are easy to use, versatile, and endlessly chic. 

From everyday staples to bold statement shades, each piece is chosen to let you play, experiment, and discover your own kind of glow.

From flavorful firsts to lifestyle picks, Cebu’s newest experiences are here to bring you more curated ways to enjoy your day. Whether it’s a day out with friends or a quick solo trip, there’s something new waiting for you here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. 

From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

 

A new vibrant energy is buzzing through the city as more stores open at SM Lanang, making Davao even more truly madayaw. 

Here, every new discovery is made for you—from trendy, crave-worthy dishes to fashion and entertainment experiences worth showcasing on your grid. 

In this new era of SM Supermalls, exciting finds await, each reflecting how we continue to grow and evolve with you.

With thoughtfully chosen flavors and styles that can match any Davaoeño’s discerning taste, every visit is sure to turn into a story worth sharing.

All the Cuisines You’ll Love

Craving hand-pulled udon noodles? Or perhaps an entire feast of international cuisines? 

Whether it’s your favorite bowl of Japanese favorites or an elevated spread that calls for a few more plates, enjoy carefully selected dining experiences to satisfy every appetite.

● Hakura Udon - Opening its first Mindanao branch at the 2nd Level, North Wing, inviting Davaoeños to savor authentic Oriental flavors. 

Here, you can enjoy a unique selection of umami-rich delicacies, ranging from its signature, traditionally made udon noodles to staple Japanese classics, all cooked to perfection.

● Buffet 101 - Craving a wider array of food selections? Then head over to Buffet 101 at the 3rd Level. 

A first in Mindanao, this all-you-can-eat restaurant features cuisines from all over the world. With mouthwatering Italian, Chinese, Japanese, and American offerings right at your fingertips, Buffet 101 is sure to satisfy every dining desire.

What Your Dream Lifestyle Needs

Your lifestyle choices shape how you enjoy every day–that’s why we make sure every visit brings something new to discover. 

From fashion that inspires confidence to gadgets and accessories that blend comfort with style, these new spots are here to add more ease, excitement, and inspiration to your life.

● Nike Rise - Unleash your inner athlete—or at least look the part—with the latest in sportswear at the Upper Ground Level. 

Combining the classic Nike store experience with an immersive digital environment, you'll walk out wearing a great-looking pair of sneakers and a new sporty look. 

● Digital Walker - If you're looking to upgrade to the latest handheld tech, Digital Walker located at the 3rd Level has you covered. 

From laptops and smartphones to Bluetooth speakers and smartwatches, Digital Walker's gadgets and wearables will level up your tech game while keeping you effortlessly chic.

● The Watch Store - Thinking of upgrading your wrist game? Step into the newest branch of The Watch Store at the 2nd Level and explore timepieces that blend craftsmanship with style. 

From the timeless elegance of Tissot, Frederique Constant, and Alpina to fashion-forward picks from Tommy Hilfiger, Calvin Klein, and Coach—there’s something to match every look and occasion. Whether you're after precision, personality, or both, your next favorite watch is waiting.

From mouthwatering feasts to lifestyle essentials tailored just for you, Davao’s latest firsts are here to add more style and flavor to your days. 

Whether it’s a quick break or a full day of exploring, it’s sure to be filled with share-worthy moments you’ll want on your feed. All this is coming together only here in the #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. 

From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.